In light of Hello Panda’s 40th Anniversary, the brand worked with Massive Infinity to create a mobile application which includes augmented reality. The panda in the logo was augmented to come to life when users directed their cameras to the front of the snack box. The augmented panda was designed for interaction with every users' touch, adding an adorable and memorable experience to celebrate 40 years.
The animated panda provides a novel and interactive experience for those who indulge in Hello Panda. Adding the element of augmented reality creates a new experience for the celebration of the brand’s anniversary.
Fun interactions with the Hello Panda mascot can be recorded and edited in-app, making user-generated content share-worthy on the various social media platforms.
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