To enrich the experience of CapitaMall Asia shoppers, a mission-based bingo mobile game featuring Disney Tsum Tsum characters and icons was integrated into the Capitastar mobile app. The mobile game allows players to unlock a variety of shopping rewards and prizes with the bingo gameplay.
The Disney Tsum Tsum themed game can help to boost sales revenue, influence consumer behavior and complement the mall’s marketing campaigns. For the case of Disney Mission Bingo, shoppers and children would be motivated by the adorable Disney character user interface design and participate in the game which can earn them rewards.
An interactive yet simple reward system is embedded into the mobile app which sends reward codes to the user’s personal email address. This motivates the repeat and continued usage of the mobile app.
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