Friday, 18 October, 2019, POSTED BY Massive Infinity
To answer the above question, the default perspective most businesses would take is usually optimistic and at face value - the app is working fine, all the buttons are clickable, customers are able to cart out, managers at the backend have little complains. If you fall into this category, it’s time to think and dig deeper. The last instalment to our mobile analytics series, you may click here and here, to read and learn more about how to know if your mobile app users are engaged and/or loving your mobile app. This article is here to teach you on how you can gain insights into your mobile app’s stability and performance such as speed and network errors, so these are the App Performance metrics your business should pay attention to:
This measures the number of times the mobile app abruptly and surprisingly closes when a user is in the midst of using the app. Needless to say, the higher the frequency of app crashes users experience when using the app, the lower the performance of the mobile app. Frequent app crashes may turn users away and have a negative impact on the return on investment ROI the mobile app is expected to bring. The worst case scenario is when a user is all ready to cart out and has already entered all the relevant information for payment, and the app crashes. The user re-opens the app to see that he/she is where she began - an empty cart…
The good news is high frequency app crashes can definitely be minimised, and it must and should be done during the development phase. Here at Massive Infinity, our team of developers and project managers work together with our clients to test the build of the mobile app at every phase of development - not just right before the mobile app is launched. We believe that this method of testing reduces all possibilities of errors and bugs that could potentially occur and be a hazard to mobile app users and our clients’ business.
More of a developer’s responsibility, it is certain that network errors should be minimised and kept to as low a frequency as possible. This involves aspects and features of the mobile app which requires connection to HTTP addresses and service providers. Failure to connect to one of these can result in network errors and hence, app crashes. Here, an experienced and dependable mobile app developer would be able to handle network errors that may potentially occur from time to time on the app by cutting the in-app request to connect to a network and informing the user that an error has occurred.
Some of you may have experienced these pop-up messages while using mobile apps and while it can be frustrating at times to not get things done, at least you know what is going on and you are able to seek out ways to fix the issue. Mobile app developers in Singapore have various tools they can rely on to test for potential network errors that may occur when testing mobile app builds. Some of the tools would be Charles Proxy and Xcode and Android.
One of the more straightforward metrics that shouldn’t be missed when trying to find out how well your mobile app works. This speed measures the average amount of time an app loads and runs during usage. It is extremely common, and an industry standard that a mobile app runs swiftly and smoothly. Mobile app users are becoming increasingly unwilling to wait for screens to load and also have a short attention span when it comes to mobile app usage. With so many apps opened at once on a user’s smartphone, users are able to switch between apps when an app is not moving as fast as they expect it to be. There comes a danger where the user does not return to the mobile app after switching, which is a major disadvantage to your business. Definitely, keeping users hooked onto your mobile app for as long a duration is the ideal.
Again, this is one aspect that shouldn’t be missed during the testing period of the development phase. Sound it out to the mobile app developers if you think the loading of the app can be sped up to suit the expectations of your target app users. It is also good to note that the average app speed should be tested not just for the mobile app version, but if the app is also available on tablets and other digital devices. If your mobile app or digital platform has a backend content management system, testing the back-end side of things should be performed as well.
While this metric may seems similar to average app speed, average app latency represents how long it takes the app to request and receive a response from an API. This metric is with regards to the backend, and is not visible to the mobile app user, contrary to average app speed where the user faces the variation in load times from screen to screen as he/she navigates. The longer the average duration of app latency, the poorer the performance of the mobile app.
If you find out that the average app latency is not up to expectations, speak to your mobile app developer if your APIs are optimised fully. Your personal mobile app developer should already be on their toes for API optimisation, it is a given for trustworthy and competent developers. In any case, while you’re seeking out if your APIs are following the best practices, also keep in mind to check with your developer that the APIs are working well across all digital platforms as well.
We chose to end our Mobile Analytics series featuring these app performance metrics because it is important to take these factors seriously. Slow load times and frequent app crashes can truly turn mobile app users away. In this competitive technological forefront where there is more than one app serving similar purposes and functions, it is easy for users to abandon an app that is not performing well for another one quickly. As mentioned in our previous articles, there is no best metric when it comes to analysing mobile apps. We always recommend the full suite, from inspecting how the initial marketing strategies for acquisition is working to mobile app performance, because every aspect counts. Developing and maintaining a mobile app is tough and requires a lot of care, but the returns are undoubtedly rewarding for both your business and customers.
Contact us and we’ll be in touch with you very shortly.