Tuesday, 6 August, 2019, POSTED BY Massive Infinity
Today’s business landscape for every industry is competitive and fast-moving. Being a part of any team in any company will require you to come up with strategies to help steer the business in the right direction towards the future. Any miscalculated step or stone left unturned just might cause the entire company to plunge. Companies these days are moving towards digitisation. It’s no doubt that being a major player or holding on to that chased-after title involves shifting the entire business towards automation and digitisation.
It’s no surprise that a lot of us spend a huge proportion of our time, for business or for pleasure, on the internet. Be it on our desktops, mobile phones or tablets. We interact with websites or mobile applications to get products or information that we want and need. This means that the digital world gives both businesses and customers the opportunity to expand beyond their current horizon. If all that is not convincing enough, know that a ton of Fortune 500 companies are already digging deep to find resources that can enable their businesses to leverage on the Internet and digital world, integrating every aspect and level of their daily practices with it.
There simply is no time to waste especially if it seems as if the entire company has been living in dinosaur age. Don’t take that as a hyperbole, because in the business world, things are always advancing at an exponential rate. While it may be just be digitisation today, tomorrow it could be way more than just mobile apps amplifying our lives. So how can we digitise businesses? We have a few things on our list:
Adopting a mobile-first approach is probably one of the best things your business can get started with. The mobile-first approach means that a website is designed while taking into account the online experience of target users before designing it for desktop usage. Mobile-first websites are thus designed for mobile devices first and then the layout is adapted to fit other devices, such as the desktop and tablets thereafter. Why Mobile-First and not Tablet-First or what not? According to Statistica, mobile phones were responsible for 52.2% of all website traffic world-wide in 2018, a number that is steadily increasing over the last few years. Since user traffic is coming mainly from mobile devices, it makes sense to prioritise mobile design and development first.
If you haven’t paid attention to the changing ways of SEM and SEO with Google search rankings, now’s the time. Having an obsolete website without adopting a mobile-first approach will leave your efforts futile. Developing a website is assumed to have a promised ROI in this digital day and age, but if not done properly and wisely could be detrimental to your business.
Google prioritises mobile-first websites. This means that there is a higher chance your website will appear in the first few pages or top few searches if your website is based on mobile content. Consumers these days are short on attention and will not scroll through 10 - 20 pages on Google to find your website. Most search engine users do not have anything in mind, or choose to search for something general (e.g. Singapore online shopping for womens’ clothes) rather than specific brands or companies. If little attention is paid to pushing up the ranks of your website, you will find that investing time and money into this small step of digitisation to develop a website is close to useless.
Websites developed with the mobile-first approach tend to provide users with a better user experience. It is easier to navigate and find information that they need, and this improves customer interaction with the brand and company. Little touchpoints such as these increases customer loyalty, which helps to increase conversion rates especially if you belong to the e-commerce industry. However, other companies involved in B2B interactions are not left alone on this either. Technically, if you are part of a B2B company, you are reaching out to people on the other side as well, and conversion rates do apply to you similarly. Giving site visitors an enriching and fuss-free experience changes things a lot for your business, enabling you to reach your business goals faster and more certainly.
The new addition to the commerce and E-commerce family, is M-commerce and it is the youngest sibling of the family. Undoubtedly, it gets the most attention and more resources should be poured into nurturing this one. Adopting a mobile-first approach is only right, allowing it to be a part of the up and coming M-commerce. Soon it will be an essential part of all businesses to stay strong and robust in any industry.
Helping our partners with establishing a foothold in Mobile Commerce is not new to Massive Infinity. Our team has had the digital foresight to encourage our partners to prioritise M-commerce and it has worked out and will continue to work out successfully for them. You may read more about what we do here.
With digitisation and being online, inevitably more doors (& even windows) will be opened for your business if you are looking into marketing growth strategies. Instead of relying on just brick-and-mortar stores which only targets a small portion of national consumers, being online enables your business to interact with consumers regionally and internationally. The increased customer base even helps your business to find loopholes and gaps in other industries that allow your company to diversify. Of course, this only happens over time and after a solid relationship is built between the brand and customers. But if none of these platforms and bridges are being constructed in the first place, implementing growth strategies will be a far cry or simply a trial and error process which most companies cannot afford.
Some may think that digitisation robs employees or even employers of their jobs. However, the goal of automation is not to increase unemployment across industries, but rather, it increases efficiency across all industries and companies.
The point of digitisation is to eliminate menial and mundane tasks during our daily grind so humans have more time to think and work like humans. With the extra time, employees are able to think better, spend more time working on what is important for business growth, as well as take on new responsibilities and tasks that can take the business to new heights. Human employees should be hired to do the thinking and feeling, something bots or programmed codes will never be able to do.
The advent of technology should be leveraged instead of something businesses shy away from because of fear of the unknown or change. Think of a work environment where everyone feels purposeful and have more time to show their competencies because one no longer will be bogged down by mundane tasks that have to be done. As technology and digital advocates, our team strongly supports a work environment with happier and more competent employees because of digitisation.
If you have a new website and/or mobile app launched, be sure to consider Web and Mobile Analytics if it doesn’t have that added capability yet. It is one thing to have multiple platforms and channels to reach out to your target users, but another thing if you are unable to receive feedback based on a user’s interactions with your brand.
Mobile analytics involves gathering data from various points of interaction between users and the app or website and turning the data collected into useful information that guide future business decisions. In this competitive landscape, it’s essential to have some form of analytics in order to understand consumers better. This enables businesses, typically companies in the e-commerce sectors to reach out to potential customers at the right time with the right services and products. Think push notifications that can be set off with geo-tagging or at specific timings based on consumer behaviour derived from analytics. Increasingly, mobile analytics is also used in a majority of other industries, namely in healthcare or travel.
TLDR; Take a look at two of the many apps that the Massive team had worked on and you’ll see how going digital can truly transform your business. If you would like to know more, feel free to reach out to us and the team will be more than willing to give you some guidance.
Developed to be a mobile shopping assistant in an app, Adzzer provides a consolidated list of shopping deals for users. The app is able to suggest the best shopping deals via push notifications to users based on the vicinity of their location. This provides users with what they need at an opportune time and place. Nothing describes the old adage saying of strike while the iron is hot better than this app. Click here to read about the many features of Adzzer.
A classic example of a brick and mortar business transformed to become multi-channeled. Chan Brothers had the digital foresight to develop a mobile platform to provide convenience to its customers. This app kept Chan Brothers at the forefront of Singapore’s travel industry, enabling users to have access to travel info even when offline and also travel deals on-the-go. Click here to read more about eTravelAdvisor.
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